Promoting your products and/or services to a “dense” audience would be the main reason. Furthermore, keeping contact with the competition is absolutely essential. You must see and be seen.
The cost depends greatly on the status of the exhibition you intend to participate in, the space you rent and the type of presence you wish to establish (“modest” or “impressive”).
First, collect as much information as you can about the exhibition (number and profile of participants, number and profile of visitors, etc.).
Make a plan that addresses the objectives of your participation in the exhibition.
This depends on the status of the exhibition you intend to take part in and the desired type of your presence. Generally speaking, a 4-month period for domestic exhibitions or an 8-month period for international exhibitions is usually enough. An important factor is the appointment of an exhibition manager and the preparation of a time schedule.
Evaluate your presence, based on the number of visitors to your stand and the interest they showed. Remind your presence with targeted marketing moves. Plan corrective actions in view of a new participation in the next exhibition.
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